Seeking
Investment
What matters most to us as investors is a commitment to both business success and social impact. Good & Well only invests when impact is integral to a company’s work, including its revenue model. Our investment approach page is a good place to learn more.
As generalist investors, we don’t concentrate our investments in a specific sector or industry – but what we’re looking for is specific.
You may be a good fit for Good & Well if your company is
Led by founders with a deep sense of purpose: people on a mission
Seeking early-stage equity investment of $100,000 to $500,000
Pursuing high growth and substantial social or environmental impact
Guided by a sustainable, scalable business model
Driving systems change impact
Based in Canada, ideally with a Toronto presence
Keen to engage in the Good & Well community
Key Information for Founders
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We seek to learn with founders as we work together to solve problems and navigate change. We offer flexible, hands-on support to our portfolio companies – from creating space for founders to step back and consider strategic questions to guidance on impact measurement. We look for founders who welcome questions and conversation while bringing their own strengths and clear perspectives to the table.
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We work closely with founders in sectors and industries we understand well, and work with teams we believe will genuinely benefit from their engagement with the Good & Well community. We invest when we believe that our insight – as well as our investment – can make a positive difference.
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We recognize that in many contexts, entrepreneurs’ access to capital is shaped by factors other than the promise of their venture, such as race, gender, and disability. We consider issues of equitable access to capital as part of our evaluation process, and seek opportunities to support founders who might face bias and barriers in the broader investment landscape.
“We build strong, lasting relationships with our founders as we work together to co-create a better tomorrow”
Jonathan Shui
The Bottom Line
Everything we do is grounded in the belief that organizations and the broader economy work better when people bring their humanity to work. The entrepreneurs we work with show that leading with humanity – with qualities like integrity and empathy – can power thriving companies that in turn contribute to thriving communities.