Our Story“Good & Well” has its roots in the parting comments given by one of my most inspiring college professors. When his mother, a Jewish immigrant from Eastern Europe, sent him off into the world, she said “Do good, son.” “Mom, after all these years in the U.S., you still don’t know that it’s “do well”,” he responded. “No son, I mean “do good”,” his mother repeated. It was this same message that he left us with as he darted out of the room. Growing up, I received two clear, but distinct messages: “do well” and “do good”. Throughout my life, I jumped back and forth between these two messages, struggling to integrate them. While at Harvard Business School, I volunteered for non-profits. At Bain & Company, I sought out “pro-bono” projects. After the Berlin wall fell, I moved to Poland as part of a UN project advising the Government on the transition from “communism” to capitalism, but my work evolved into commercial consulting, venture capital and entrepreneurship. “Good & Well” is my effort to intentionally and harmoniously integrate these two messages in my life. I firmly believe that combining the passion, values, and social mission often found in non-profit organisations with the dynamism, efficiency, and potential to scale found in the most successful for-profit companies can effectively address many of the greatest challenges we face in the world today.
Hannah Hunter, farm manager, picking a tomato at one of Fresh City's greenhouses.
Public Inc. is helping progressive businesses prove that they can, and should, profit with purpose.
Alice + Whittles works with Fair Trade projects in Sri Lanka to support rubber workers in the production of their footwear.
“I feel honored and privileged to support such inspiring entrepreneurs as they build their social purpose businesses and help establish a more conscious form of capitalism.” James Van Bergh,
Our PhilosophyOur future depends on a more conscious form of capitalism – one where business plays a critical role in overcoming social challenges sustainably, and at scale, and in which entrepreneurs “do good” and “do well”. We believe:
- Considering a broader set of stakeholders in business decisions is simply good business, not just the right thing to do;
- There is a growing market, and need, for companies that seek to solve social problems through a business lens;
- Consumers and employees are increasingly demanding that companies act responsibly and sustainably across all aspects of their operations;
- Purpose must be embedded in the DNA of a company to be a true partner with profit;
- A new investment mindset is needed to drive the purpose economy – one with mission alignment, longer time horizons and a commitment to safeguarding purpose as companies grow.
Two of Kotn’s three founders, Mackenzie & Rami, sourcing cotton in the Nile Delta region of Egypt.
Sisal baskets handmade by the Kaisgau Weavers, a co-operative of 800 women near Mt. Kasigau, Kenya and one of Far + Wide Collective’s artisan partners.
Football for Good's U14 academy squad celebrate a last-minute game-winning goal in Gulu, Uganda.
“We see ourselves as true partners, investing for the long-term and working collaboratively with investees to help identify and unlock opportunities for and barriers to scale. It’s this desire to be their partner in realizing both social impact and business success that I think differentiates Good & Well.” Alexandra Baillie,
Our PortfolioGet to know some of the incredible people and businesses we are proud to partner with in creating a more fair, prosperous and sustainable world.
Kristi, founder of Encircled, speaks about the inspiration and process behind creating the newest reversible design.
The Lucky Iron Fish is a small iron cooking tool that infuses your meals with a healthy amount of natural iron to help prevent iron deficiency.
Founders of X Movement, Kaela and Emile, at an X Movement event in Kingston, Ontario.
"Each of our investments is unique, but all of our entrepreneurs share a belief that business can and should be a powerful force for good." Thulasi Suntharalingam,
Seeking InvestmentWe make equity investments of $100,000 - $500,000 in early stage social purpose businesses, providing founders with strategic advice, operational support, and a network of inspiring and likeminded entrepreneurs. If you...
- Bring exceptional entrepreneurial spirit, passion, experience and humility;
- Own a registered Canadian business with at least basic proof of concept;
- Have an innovative or disruptive business model;
- Believe that profit and purpose can and should be mutually reinforcing; and
- Need capital to help start or scale your business
Please direct all partnership, media or other inquiries to
Applications for the 2019 Good & Well Social Impact Internship program are no longer being accepted. To be notified about future internship opportunities, sign-up to our email list here.
Our offices are located at
4773 Yonge Street, Suite 5E, Toronto, ON M2N 0G2.