Our Story

“Good & Well” has its roots in the parting comments given by one of my most inspiring college professors. When his mother, a Jewish immigrant from Eastern Europe, sent him off into the world, she said “Do good, son.” “Mom, after all these years in the U.S., you still don’t know that it’s “do well”,” he responded. “No son, I mean “do good”,” his mother repeated. It was this same message that he left us with as he darted out of the room.

Growing up, I received two clear, but distinct messages: “do well” and “do good”.



Throughout my life, I jumped back and forth between these two messages, struggling to integrate them. While at Harvard Business School, I volunteered for non-profits. At Bain & Company, I sought out “pro-bono” projects. After the Berlin wall fell, I moved to Poland as part of a UN project advising the Government on the transition from “communism” to capitalism, but my work evolved into commercial consulting, venture capital and entrepreneurship.

“Good & Well” is my effort to intentionally and harmoniously integrate these two messages in my life. I firmly believe that combining the passion, values, and social mission often found in non-profit organisations with the dynamism, efficiency, and potential to scale found in the most successful for-profit companies can effectively address many of the greatest challenges we face in the world today.

Hannah Hunter, farm manager, picking a tomato at one of Fresh City's greenhouses.

Public Inc. is helping progressive businesses prove that they can, and should, profit with purpose.

Alice + Whittles works with Fair Trade projects in Sri Lanka to support rubber workers in the production of their footwear.

“I feel honored and privileged to support such inspiring entrepreneurs as they build their social purpose businesses and help establish a more conscious form of capitalism.” James Van Bergh, Founder

Our Philosophy

Our future depends on a more conscious form of capitalism – one where business plays a critical role in overcoming social challenges sustainably, and at scale, and in which entrepreneurs “do good” and “do well”. We believe:
  • Considering a broader set of stakeholders in business decisions is simply good business, not just the right thing to do;
  • There is a growing market, and need, for companies that seek to solve social problems through a business lens;
  • Consumers and employees are increasingly demanding that companies act responsibly and sustainably across all aspects of their operations;
  • Purpose must be embedded in the DNA of a company to be a true partner with profit;
  • A new investment mindset is needed to drive the purpose economy – one with mission alignment, longer time horizons and a commitment to safeguarding purpose as companies grow.
We're working to realize this future by investing at the early stage, over the long term, and in entrepreneurs who are committed to and driven by doing “good & well”.

Two of Kotn’s three founders, Mackenzie & Rami, sourcing cotton in the Nile Delta region of Egypt.

Sisal baskets handmade by the Kaisgau Weavers, a co-operative of 800 women near Mt. Kasigau, Kenya and one of Far + Wide Collective’s artisan partners.

Football for Good's U14 academy squad celebrate a last-minute game-winning goal in Gulu, Uganda.

“We see ourselves as true partners, investing for the long-term and working collaboratively with investees to help identify and unlock opportunities for and barriers to scale. It’s this desire to be their partner in realizing both social impact and business success that I think differentiates Good & Well.” Alexandra Baillie, President

Our Portfolio

Get to know some of the incredible people and businesses we are proud to partner with in creating a more fair, prosperous and sustainable world.

Kristi, founder of Encircled, speaks about the inspiration and process behind creating the newest reversible design.

The Lucky Iron Fish is a small iron cooking tool that infuses your meals with a healthy amount of natural iron to help prevent iron deficiency.

Founders of X Movement, Kaela and Emile, at an X Movement event in Kingston, Ontario.

"Each of our investments is unique, but all of our entrepreneurs share a belief that business can and should be a powerful force for good." Thulasi Suntharalingam, Project Coordinator

Seeking Investment

We make equity investments of $100,000 - $500,000 in early stage social purpose businesses, providing founders with strategic advice, operational support, and a network of inspiring and likeminded entrepreneurs. If you...
  • Bring exceptional entrepreneurial spirit, passion, experience and humility;
  • Own a registered Canadian business with at least basic proof of concept;
  • Have an innovative or disruptive business model;
  • Believe that profit and purpose can and should be mutually reinforcing; and
  • Need capital to help start or scale your business
…we'd like to learn more.

* Please note that only businesses that meet initial due diligence requirements will be contacted.

Contact Us

Please direct all partnership, media or other inquiries to
info@goodandwell.ca

To be notified when the job descriptions for our 2019 internship program is posted, sign-up here.

Our offices are located at
4773 Yonge Street, Suite 5E, Toronto, ON M2N 0G2.

Sustainable Fashion

Alice & Whittles

Make an impact with every step you take. Alice + Whittles is a lifestyle brand that favours transparency, ethical manufacturing practices and worker empowerment as a means of creating long-lasting, positive change. It was born from our shared experiences as UN relief workers on the frontline in Tunisia, and sees more conscious fashion as one possible solution to a world starving for ideas (among other things).

Founders

  • Sofi Khwaja
  • Nicholas Horekens

Clean Tech, Fin Tech

CoPower

Put the planet in your portfolio. Until now, most individual investors have been shut out of the clean energy economy. Investing in a CoPower 5-Year Green Bond helps build more clean energy across North America while offering you an attractive 5% return.

Our research shows your investment portfolio may have more of an impact on your carbon footprint than any other individual action – including having a child. Read the report.

 

Managing Directors

  • David Berliner
  • Trish Nixon
  • Jon Frank

Sustainable Fashion

encircled

Encircled is on a mission to bring quality, sustainability and humanity back into fashion. We help women build more sustainable and ethical closets by creating sweatshop-free, minimalist-inspired women’s clothing from eco-friendly materials. You deserve to feel proud of your wardrobe.

Founders

  • Kristi Soomer

Artisan Craft

Far + Wide Collective

Far + Wide Collective is dedicated to connecting artisans in emerging economies to the international market. We believe that supporting craft producers through trade is the most effective and sustainable way to improve people’s lives. We also believe in the beauty of goods produced by traditional methods, with each handmade piece uniquely linked to the artisan who created it.

Just a few of the 800+ female weavers that make up the Kasigau Weavers Co-Operative, one of Far + Wide Collective's partner artisan groups.

Finished sisal baskets handmade by the Kasigau Weavers Co-Operative.

Good & Well's managing director, Alexandra, on the ground in the Mt. Kasigau region of Kenya with a number of the Kasigau Weavers.

Education

Football for Good

Football for Good unlocks the competitive advantages of frontier regions in East Africa to identify and develop youth football talent, deliver world-class training, education and character-building, and provide global opportunities to the youth, communities and partners it serves.

Founders

  • Adrian Bradbury

Sustainable Agriculture

Fresh City Farms

The Farmers’ Market. Delivered. Fresh City Farms delivers farm-fresh organic meals, recipe kits and produce to your door. City farmers at heart, we are also proud to partner with some of Ontario’s finest growers. From sourcing from organic farms, to packing in reusable bags, to delivering with electric bikes, our operations are purpose-built to respect both people and planet.

Founders

  • Ran Goel

Fresh City's Urban Farm at Downsview Park.

Freshly picked produce from Fresh City's urban farm.

A collection of Fresh City goods, including an unpacked produce bag.

Accessible Fashion

IZ Adaptive

IZ Adaptive is a ready-to-wear apparel line designed for adults with physical disabilities. The brand features wardrobe basics like tees, denim, coats, and other casual wear with adaptive design features that make getting dressed more accessible to everyone. Fashion designer Izzy Camilleri founded the company in 2009, as one of the first brands to launch a truly inclusive apparel collection. Relaunching in the fall of 2018, the IZ Adaptive collection now includes apparel for both wheelchair users and those who are ambulatory but also require adaptive clothing.

Founder

  • Izzy Camilleri

Sustainable Fashion

KOTN

Kotn was born from a desire for good quality, simple essentials that don’t cost a fortune. At Kotn, we work to elevate the clothes you spend your life wearing — reimagining your most ordinary utilities. We make our own fabrics from raw Egyptian cotton, a naturally remarkable fibre, bought direct from farmers at guaranteed prices – like farm-to-table, but for your clothes.

Founders

  • Rami Helali
  • Benjamin Sehl
  • Mackenzie Yeates

Kotn's Queen St. West storefront.

A campaign shot from an earlier menswear collection.

Kotn's everyday essentials.

Health & Wellness

Lucky Iron Fish

The Lucky Iron Fish is a simple health innovation that adds natural iron to your diet. Simply boiling the Lucky Iron Fish in 1L of slightly acidified water can provide a family with a significant portion of their recommended daily iron intake. It does not change the taste, colour, or smell of the liquid it is cooked in, users do not experience any negative side-effects, and it can be reused by an entire family for up to 5 years.

Iron deficiency is the world’s largest micronutrient challenge, negatively impacting the lives of over 2 billion people around the planet. The World Bank estimates that iron deficiency takes $70 billion out of the global GDP each year. We need a simple solution for this complex global problem. We need the Lucky Iron Fish®

Founders

  • Gavin Armstrong

Advertising

Public Inc.

Public Inc. is a social impact agency and innovation lab that designs and helps direct social change programs, campaigns and businesses. As a certified B Corporation we believe the way to create large scale social impact in the world is through the merger of profit and purpose.

Founders

  • Philip Haid
  • Paul Etsey

Supply Chain Management

Ulula

Ulula is a software and data analytics platform that allows organizations to engage with workers in real time to measure and monitor labor-related risks, creating more responsible global supply chains.

Founders

  • Antoine Heuty
  • Manu Kabahizi

Education

X-Movement

We provide immersive physical activity and mindfulness programs in-school and online that build life skills and help to create a positive school climate. “For every confident, fulfilled, self-assured, extraordinary person in the world, there was a moment when “no I can’t” became “yes I can!”. It was in that moment that a life lived in self-doubt, became a Life Energized.”

Founders

  • Emile Studham
  • Kaela Bree

Kaela and Emile leading an X Movement youth day.

X Movement coaches in action.

One of X Movement's awesome program participants.